Saturday, May 31, 2008

Europe has become the world's second largest gaming market

Nielsen Games recently conducted a survey research shows that Europe has surpassed the United States, the world's second largest gaming market, second only to Asia. The report said, the EU gaming market in 2007 revenues of 7.3 billion euros from 7.4 billion euros in Asia仅一步之遥, while the United States only 6.9 billion euros. Britain, France, Germany, Italy, Spain, Nordic Scandinavian region, such as sales by an average of 25 percent Fuda. On the age of game players, the United Kingdom most mature, now average 33-year-old, while Finland and Spain were the age of 30 and 26-year-old. European average 81 percent of the parents and children together like that game, while 59 percent of the parents of the children by playing the game to maintain close attention. Games have become the most popular mass entertainment: 72 per cent of people think that the game is "the best way to pass the time," choose to see the film and television is 68% 57% of the games that can stimulate the imagination, and That the film and television have the same effect of only 48% and 35% 42% of the respondents claimed that the game can people maintain physical and mental health, film and television in this area has attracted only 25 percent and 26 percent of the people. The survey also speak, 93 percent of Europeans are aware of PEGI age classification system. The survey by Nielsen Games more than 6,000 active gamers, aged from 16 to 49-year-old range, across 15 countries: Britain, France, Germany, Italy, Spain, Belgium, the Netherlands, Luxembourg, Switzerland, Austria, Denmark , Sweden, Norway, Finland, the Czech Republic, Poland and Latvia.

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